I led the comprehensive visual execution for Gavin Adcock’s breakout album campaign, Own Worst Enemy. From capturing the raw, authentic photography to executing the final cover art and digital design assets, I built a unified aesthetic that matched the gritty energy of the music. The campaign successfully propelled the album to a #14 debut on the Billboard 200.
art direction
Built around the cinematic presence of Gavin's 1973 Dodge Challenger, the creative ideation for this campaign naturally gravitated toward themes of isolation, raw energy, and dark moodiness. The vehicle acted as the visual anchor, allowing us to seamlessly build out a distinct, high-impact world for the album rollout.
photography + design + physical
Functioning as the art director, photographer, and designer allowed for a streamlined creative partnership with Gavin, ensuring a seamless execution of our shared vision from initial concept through physical packaging. While typography is a personal strength, the creative direction dictated a minimalist design philosophy, letting the raw, moody photography drive the narrative and carry the visual weight of the project. Every detail of the physical packaging was leveraged to deepen the album's atmosphere, culminating in a custom disc design that features a high-fidelity texture of the vehicle’s actual tire.
marketing + social
To support a high-profile major-label release, maintaining visual integrity across a massive marketing matrix was paramount. I actively collaborated with the marketing team to bridge the gap between creative vision and promotional execution, ensuring all assets were strategically optimized for maximum audience engagement. This collaborative effort resulted in a ubiquitous brand presence spanning digital streaming platforms, social channels, editorial layouts, and physical activations throughout Nashville.
