Heatwave House is Warner Records Nashville’s premier annual event hosted during the high-traffic week of CMA Fest in Nashville, TN. This massive activation serves as a critical hub for WRN’s roster, industry staff, influencers, and the public, featuring live artist performances, specialty drinks, photobooths, and exclusive merchandise.
While I served as the lead art director executing the project, I worked hand-in-hand with the events, partnerships, and marketing teams to ideate the initial design concept. From there, I took full ownership of creating, scaling, and maintaining the extensive suite of design assets and variations needed to bring this high-profile brand experience to life.
marketing + social
Social outreach was the most critical driver for this event, demanding a hyper-cohesive brand identity across every digital touchpoint. Collaborating directly with the digital and partnership teams, I engineered a comprehensive asset ecosystem that unified the event’s aesthetic across the Warner Records label, individual artist profiles, and key event sponsors. By maintaining absolute brand consistency across these diverse social platforms, we created a powerful, synchronized digital rollout that maximized public engagement and streamlined corporate partner integration.
physical
To bring Heatwave House to life, I spearheaded the design and execution of the event's environmental and physical footprint. The challenge lay in maintaining strict brand consistency across a vast range of mediums—from large-scale environmental pieces like stair and railing banners to venue touchpoints like A-frame signage, branded menus, photobooths, and digital TV displays, down to micro-assets like coozies and drink tickets. Accomplishing this required deep cross-functional collaboration, working hand-in-hand with Warner's internal events team, venue management, and external printers and vendors to manage production specifications and deliver a flawlessly unified physical experience.