WooHoo!

As the creative lead for WooHoo!—a dynamic social networking and contact-sharing mobile application tailored for the collegiate market—I led the overarching visual identity and creative direction from concept to launch. I worked in close collaboration with a dedicated UX designer and front-end developer to translate the app's core feature—frictionless, personalized QR-code contact and social media sharing—into an engaging, high-performing product interface. By ensuring the sharing mechanism functioned seamlessly for external users who didn't have the app installed, we maximized onboarding efficiency and market reach.